Eclipta
Eclipta
COMPANY
Eclipta
ROLE
UI Designer
EXPERTISE
UX/UI Design
YEAR
2025
Project description
Eclipta is a small beauty startup offering all-natural eyelash and hair enhancement products. As the brand prepared to launch a new men’s line, it needed a stronger digital presence that reflected its natural, inclusive identity. Our team redesigned Eclipta’s Shopify site and created a branded Amazon store to deliver a consistent, trustworthy shopping experience and help the company expand its reach.
Challenge
Eclipta’s existing Shopify site lacked structure and brand consistency, making it hard for users to navigate or connect with the brand.
Ways of working
Followed a collaborative, research-driven design process, combining user research, heuristic analysis, and frequent sponsor feedback to guide every iteration.
Process
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Understanding the Brand and Users
Reviewed rebranding materials and conducted interviews to understand user needs and behaviors. Created empathy maps to capture shared goals and differences across audiences.
Competitive and Heuristic Analysis
Studied 10+ competitor sites and Amazon stores to identify design and storytelling best practices. Ran a heuristic evaluation to uncover navigation and usability issues on Eclipta’s Shopify site.
Ideation & Wireframing
Sketched and wireframed concepts that simplified navigation and highlighted Eclipta’s story. Introduced a “Shop by Concern” model to personalize the experience beyond gender-based filters.
High-Fidelity Prototyping & Documentation
Built cohesive Shopify and Amazon mockups with unified branding, hierarchy, and style guides. Delivered a full implementation toolkit to ensure future scalability.
Solution
The resulting is a unified redesign across Shopify and Amazon focused on clarity, storytelling, and trust.
Shopify
Clean, modern homepage with strong product visuals, ingredient highlights, and a clear story flow. Simplified navigation and visual consistency across the site.
Amazon Store
Branded storefront featuring hero images, product videos, and gender-neutral product banners. Optimized for SEO and conversion while maintaining the same brand tone as Shopify.
Questionnaire
A guided product quiz to help users find the best products for their needs, reducing decision fatigue and adding a personalized touch.
Eclipta Shopify Mid-Fidelity Mockup
Eclipta Amazon Store Mid-Fidelity Mockup
Results
Although the site and store were not launched publicly, our designs established a scalable digital foundation for Eclipta’s growth.
Brand Cohesion
Created a unified design system across Shopify and Amazon, ensuring consistent visuals and tone across platforms.
Implementation Readiness
Delivered a plug-and-play toolkit that enabled Eclipta’s team to easily apply and maintain the new designs.
Improved User Flow
Simplified navigation and product discovery to create a smoother, more intuitive shopping experience.
Enhanced Brand Trust
Built credibility through storytelling elements, user testimonials, and transparent ingredient highlights that reinforced authenticity.